Marketing Artisan Chocolate Products

The Brief

Mansfield Producers Incorporated (MPI) supports and develops the growth and success of producers within and around the Mansfield Shire. It has a website to promote its membership and activities.

In addition to its website, the organisation needed an online shopping platform to:

• Showcase the range of products produced by members
• Provide members with an online platform to sell their products
• Promote the MPI brand
• Promote individual member brands

The Solution

The Genesis theme framework was used together with the Infinity Pro child theme to build the wordpress site used as a platform. Then, the Woocommerce e-commerce plugin was used to add the online shop. A multi-vendor marketplace plugin created by WC Lovers was added to convert the Woocommerce site into a multi-vendor platform.

Individual shop owners were then added and additional functionality added to enable their specific requirements, such as weight-based shipping, to be met. A vendor guide was written and added to the vendor dashboard as a reference for store owners.

WordPress plugins were used to provide site optimisation, security and backups. In addition, specific plugins were installed to extend the e-commerce functionality.

Main Features

• Theme customisation
• CSS customisation
• Shop setup
• Documentation
• Vendor training
• Image editing, colours, typography
• Google Analytics
• Plugin installation and customisation
• Site optimisation and SEO